Product Designer
UI/UX
Product Development
Product Designer with over 6 years of experience in the iGaming, Event Matchmaking, and HealthTech industries. I have a proven track record of designing both web and mobile applications, with a primary focus on SaaS platforms, dashboards, CRM, and CMS tools. I specialize in solving complex logical challenges, such as building advanced wizards and multi-step user flows that handle large amounts of data.
I see myself more as a researcher and a logician than a traditional visual artist. I enjoy breaking down complicated business requirements and turning them into functional, organized systems. While I have a strong foundation in the principles of aesthetics, I primarily use design as a tool to solve problems. I focus on how a product works "under the hood" to make sure it is technically feasible and meets user goals.
Most of my work has been on internal tools (B2E), where the main challenge is managing different resource configurations across various global markets and geo-locations. I also have experience delivering B2C products for global audiences. I have experience with various types of user testing, including 1-on-1 usability interviews, and I use AI tools (Claude, Lovable, Figma AI) and Synthetic User Testing to accelerate prototyping and the feedback process.
DESIGN
user experience
UI/UX
user flows
design system
UX analytics
SaaS design
prototyping
ux research
wireframing
interaction design
information architecture
design thinking
user research
SOFTWARE
Figma
Framer
Miro
HTML/CSS
Illustrator
Javascript(React)
After Effects
Adobe Photoshop
Microsoft Clarity
Amplitude
CapCut
DaVinci Resolve
OTHER SKILLS
research
product strategy
data mining
roadmapping
interviews
wearables
sport&fitness science
contextual inquiry
analytical approach
methodical
systematical
Interests
plants
mixed martial arts
gardening
photography
videography
history
art history
philosophy
design
ai
fitness
augmented reality
nature
fitness
Gambling.com Group Limited
Product Designer
Leading the UX/UI evolution of a complex ecosystem of internal SaaS tools that power content delivery and commercial operations for a network of 200+ global brands.
Internal Product Design (B2E): Led the design of a specialized commercial dashboard from discovery to launch. Managed the end-to-end process including user research, information architecture, and multiple rounds of usability testing to transition legacy workflows into a modern, purpose-built application.
Complex Logic & Flow Design: Designed intuitive flows for managing dynamic resources (Brands, Offers, Attributes) across various geographical markets. Resolved critical data-duplication issues by creating smart configuration flows, significantly reducing manual errors in commercial operations.
CMS & Workflow Optimization: Enhanced custom content management tools by designing intuitive components and user flows, enabling content teams to publish complex site sections with greater speed and technical autonomy.
Design Systems: Built and maintained scalable Design Systems for multiple internal platforms and consumer-facing sites, ensuring visual consistency and streamlining the hand-off process to engineering.
User Validation: Established a consistent testing culture, conducting 1-on-1 user interviews (3-5 users per feature) to validate prototypes. Currently implementing Synthetic User Testing to further optimize the design validation process.
AI Integration & Prototyping: Utilizing AI tools (Claude, Lovable, Figma AI) to rapidly prototype complex interaction models and increase overall design efficiency.
Responsive Web Design: Delivered mobile and tablet-optimized designs for over 40 high-traffic landing pages and co-designed full-scale web properties within the company portfolio.
Internal Product Marketing: Managed internal product communications, including presentations and newsletters, to keep stakeholders informed and drive the adoption of new features.
Grip
Product Designer
I contributed my expertise to the development of an events matchmaking SaaS platform solution, delivering intuitive features for both mobile and web platforms. As a product designer, I played a role in transforming design elements and components, enhancing the user experience and establishing a robust foundation for future iterations. I spearheaded the migration to a more efficient design system, contributed to the development of intuitive features.
Transformed design elements and components, ensuring consistency and efficiency throughout the product and project, establishing a strong foundation for future iterations. Spearheaded the migration to a more efficient design system, enhancing scalability.
Collaborated closely with stakeholders to ensure comprehensive design and ideation of critical features, such as the Schedule/Calendar concept, enhancing the user's ability to navigate and filter meetings and sessions.
Created interactive and realistic prototypes in Figma, showcasing design concepts with realistic interactions and transitions. These prototypes served as a bridge between design concepts and implementation.
Designed widgets, interactive cards, components and sections to present valuable data and stats insights.
Designed a captivating video library and video player page, enriching the multimedia experience for users during events
Played a key role in promoting reusability and efficiency in design workflows, establishing a cohesive and scalable design system for future designers to build upon
Optimized the design for the onboarding user journey, leveraging user-centered design principles to ensure a smooth and user-friendly experience for new users
Collaborated on the redesign of mobile pages, including Home, More (Settings), and profile, improving user experience and meeting specific UI/UX requirements.
Jun 2019 - March 2022
2y 10m
Nissatech Innovation Centre
Product Designer/Product Manger
I played a pivotal role in the transformation of the fitness data-driven SaaS products , Smart4Fit. I spearheaded the creation of two new modules, expanding the platform's capabilities to include online training and professional fitness solutions. Through extensive research, surveys, and interviews with trainers, fitness clubs, and gyms, I gathered valuable insights to inform product development. I managed comprehensive research initiatives, developed and designed analytics and reporting services, and collaborated closely with cross-functional teams to optimize the user experience and drive continuous product innovation.
Created and managed comprehensive research initiatives, including user interviews, surveys, and data analysis, to develop Online Training and cases for profesional athletes
Designed a comprehensive analytics and reporting service, positioning it as a key feature of the product. Developed dashboards for monthly/weekly overviews, personalized on-demand reports, progress and trend insights, rankings, comparisons, and individual reports
Designed visually appealing and user-friendly information architecture for reports, ensuring an engaging and understandable reporting experience. Conducted thorough testing and gathered feedback to refine both the data and design aspects of the reports
Conducted user and customer interviews, gathering feedback to drive product enhancements, optimize user experiences,.
Played an instrumental role in the overall product redesign, focusing on UI enhancements and refining the information architecture to create a seamless user experience across all cases
Nov 2018- May 2019
2y 10m
Boo Pro
Frontend and Web Designer (Intern)
Translated web designs into pixel-perfect CSS code to ensure accurate visual representation
Contributed to the design of various elements and components, providing solutions for improved user experience
Developed dynamic and responsive web pages using CSS, JavaScript, and the React framework